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Sports Direct Reviews

Sporting goods and fashion retail chain

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Among the 50,000 most-visited websites On Wikipedia Online since 1996 Shirebrook, United Kingdom
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About Sports Direct

Sports Direct is a UK retail chain that sells sporting goods, sportswear, footwear and fashion, both in stores and online. It stocks its own labels alongside major sports brands. It is listed in the sporting goods category. The business was founded in 1982 and has its headquarters in Shirebrook, in the UK. Its parent company is Frasers Group. The sportsdirect.com domain was registered in 1996, and the brand has accounts on Facebook, Instagram and X. The sourced facts for this page did not list contact, returns or help pages, a phone number or an email address. Before ordering, check the delivery charges and options for your area, since they can differ between standard and express services and between countries. Read the returns policy for the time limit, whether returns are free and whether in-store returns are accepted for online orders. Footwear and clothing sizes vary by brand, so look at the size guide for each item. If a delivery is late or missing, contact customer service with your order number and keep records of all messages.
Founded
1982
Based in
Shirebrook, England, United Kingdom
Parent company
Frasers Group
Online since
1996
Category
Sporting Goods

Facts collected from public sources · last checked 27 Oct 2026. Report incorrect info

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Who runs sportsdirect.com?

4 facts confirmed

Facts we could confirm about who runs this website, each with its source. They are not a rating or a verdict — reviews are. How we check

  • Domain registered for 30 years

    sportsdirect.com registered 11 Feb 1996 · paid up until Feb 2027

  • Secure connection

    TLS 1.3 · certificate by GlobalSign nv-sa · valid until Feb 2027

  • Wikipedia article

    Encyclopedia entry exists

  • Website popularity

    Ranked #13,659 of the world’s websites — among the most-visited

Checked 27 Oct 2026 · A grey item means we couldn’t confirm it automatically (we read the homepage and its contact and about pages), not that it is missing or that something is wrong.

Company information

Founded
1982
Headquarters
Shirebrook, United Kingdom
Parent company
Frasers Group
Industry
sporting goods industry
Website
sportsdirect.com
Online since
1996
Web popularity
#13,659 worldwide (Tranco)

Official social profiles

Sources: Wikidata, domain registry, Tranco. Something wrong? Tell us.

Sports Direct alternatives

Similar companies in Sporting Goods, side by side.

Company Online sinceWeb popularity
Sports Directsportsdirect.com 1996 #13,659
Dick's Sporting Goodsdickssportinggoods.com 1999 #4,841
Tradeinn logo Tradeinntradeinn.com 2001 #5,544
Purple Heart Armory logo Purple Heart Armorywoodenswords.com 2000 #583,010
Hibbett Sports logo Hibbett Sportshibbett.com 1996 #36,062

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Frequently asked questions

When was Sports Direct founded?

Sports Direct was founded in 1982 in Shirebrook.

What is Sports Direct's parent company?

Sports Direct is part of Frasers Group, according to Wikidata.

Is sportsdirect.com a genuine website?

The domain sportsdirect.com has been registered since 1996, the site uses a secure connection. These checks show who runs the website; they are not a rating — read the reviews for that.

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